Believe it or not but many Indian products are popular beyond the boundaries of India. You will be surprised to know that some foreign sounding brands are actually Indian in origin.
And they are not only making a success in the Indian market but are also making a mark in countries abroad. Let’s go through food brands who have carved a niche in domestic as well as international markets.
Indian Beverages
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Indian beverage industry offers a wide range of drinks both alcoholic and non-alcoholic drinks. In fact, India is the third largest market for alcoholic beverages in the world.
These beverages are also very popular because a new twist has been given to old drinks. The varieties of beverages include jaljeera, aamras, tulsi tea and more. The popular brands include Paperboat, Amul, Govardhan etc. in non-alcoholic and brands like Kingfisher etc.are popular among the alcoholic. Besides that tea from Darjeeling, Assam and Nilgiri and coffee from South India are widely exported from India to Dubai, Malaysia, UK and the US.
Ready-to-Eat Foods
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There are many manufacturing companies in India that send ready-to-eat packaged foods which include breakfast mixes, ready to eat meals, masalas and spices, snacks chutney, curries, pickles, pastes and Biryanis to abroad. They offer an authentic taste of India food in convenient ready-to-serve foods thus making them extremely popular in markets outside India as well.
Popular brands include MTR, Fazlani, Haldiram, etc. These brands don’t just have loyal consumers in Indian but in countries such as USA, Canada, UK, Germany, Australia, New Zealand, Middle East, Japan and South East Asian countries.
Spices
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In ancient times India was known to be the prominent spice route of the world. In recent years India has reclaimed this tile and has been a supplying superior quality spiced to countries abroad.
Top spices bought in countries like the US, UK and Australia, Canada and France include chili, mint, cumin, pepper, turmeric, curry powder and others. Tops brands even outside India include Eastern, Mother’s Recipe, MTR, Catch, MDH, and Everest.
Indian Snacks
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Prominent Indian sweets and snacks are popular in India but they sell equally well abroad. The extensive varieties of Indian snacks like namkeen, papad, sweets, biscuits, and drinks, ready-to-eat and festive offerings are readily welcomed even outside India. Brands like Haldiram have a strong presence not just in India but in foreign countries such as USA, Canada, countries in Europe, Middle-East and East Asian countries.
Basmati Rice
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Rice is a staple not just in India but for many people around the world. The best thing is that India is the leading exporter of basmati rice in India. There are various brands in that supply the aromatic basmati rice from India for its amazing quality, texture, and a long length. Few of the top rice brands selling basmati rice globally include India Gate, Kohinoor, Daawat, Amira, Lal Qilla, Shaktibhog etc.
These Indian food products and brands are doing India proud. The varieties, taste, and quality of these food products are premium not just abroad but in India too. So keep enjoying these ‘desi’ tastes going global every year.
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