YouTube has been the greatest leveler for talent across the world. Any ordinary person with talent now stands a chance to stardom.
Justin Bieber was catapulted to a global sensation, Mithila Palkar became a YouTube sensation with her cup song. After starring in hit web series like ‘Little Things’ and ‘Girl In The City’, she went on to star in Marathi romcom Muramba which garnered international audience.
Watch Video Here: https://www.youtube.com/watch?v=g9To7iMumqk
Comedians Tanmay Bhat of the AIB fame, Bhuvan Bam from BB Vines and Kanan Gill with his Pretentious Movie Reviews, have become stars among the youth for their witty talent. They have become national sensations, with Kanan Gill starring with Sonam Singh in the film Noor.
Coming to the nightingales on YouTube, many have made a name for themselves. No more dependency on studio owners and recording companies. The free video uploading service provides a platform to build audiences and enhance market value. The number of likes and subscribers is a direct indication of market demand, and talent value.
While there are anomalies like Dhinckak Pooja and Taher Shah, it is also a good opportunity for talent to unveil itself and get appreciated for what it is worth.
Ruchi Singh, a 26 year old from Patna became a sensation in the Bhojpuri film industry. Her first video got mere 15 views, but soon she had a fan base wide enough to acquire some personal shows for herself.
Agnivesh Baghel, a 22-year-old engineering graduate from Balco Township in Chhattisgarh, plays western music forms and started uploading original trance and electronic dance music on YouTube in 2009. Soon he garnered international audience and began earning in dollars. By the time he reached college, he could fund his own education and had made a name for himself. His track, Rain Chords, peaked at No 4 in the Top 100 Trance Tracks on YouTube.
Watch Video Here: https://www.youtube.com/watch?v=y1pcAuhUGrI
While the content online is mind-boggling, with 20,000 new YouTube channels every month in India, uploading 3.8 lakhs videos, there are also 9.48 billion views to match the numbers.
Amidst these numbers is an opportunity for real talent to find fame. Small towners have found a home on YouTube and it is here to stay.
