If you have a social media account, you’ve already seen the sudden celebrity images popping up everywhere holding a sanitary pad.
Well, what’s this about?
Of course a movie promotion for Akshay Kumar and RadhikaApte’s (yes, almost everyone is calling it Akshay Kumar’s movie, forgetting the very powerful lady who is also there in the movie, but that’s a different discussion I guess) movie very aptly titled Pad Man.
Of course the movie is handling a very important issue in our country – the lack of safe and accessible hygiene practices to women throughout the country, and especially the rural areas – and how it is important to break the taboo that surrounds the topic of menstruation.
Well, that’s very well when we make a movie around it, and open up yet another chance for families and societies to talk about it (and act on it hopefully).
But what good does it do, when you hold a sanitary napkin in your hand, click a selfie, and put it up on your social media channel?
While everyone is busy making friends and ooh-aahing what a wonderful thing this is to do, I loved the response that MallikaDua shared on her Instagram page.
The reactions came up on her Instagram stories, so take a look.
Right said girl.
The funny thing here is, everyone is going nuts about these celebs and jumping on to the bandwagon too.
But what happens after the selfie is clicked? The pad is laid aside as everyone gets busy on their phones – how else is the image supposed to be shared?
And then? What do you expect these celebs and all the people suddenly getting noticed because they are holding a sanitary pad will do after clicking this? Will they actually go up and talk to their sisters and mothers and girlfriends about menstruation? Will these men go to the pharmacy stores and ask for a pack of sanitary pads, then take it home without hiding it in a black polythene, and actually treat this as a normal biological process?
If you thought yes, you are clearly delusional. None of this will happen. By the time you read this, they have already forgotten what this was about.
Read Also: Akshay Kumar Tell HFT About Puberty, Sanitary Napkins, And His Plan Ahead In Bollywood