Isn’t it amazing? Featuring male actors in female brands? This is a unique marketing strategy that brands are moving to now. Who said that only an actress can become the face of a female brand? This can be a step toward gender parity as well. All we can say is, this trend is just cool, fresh and should be encouraged.
Siddharth Malhotra who’s been lying low for quite some time is in the news now, not just for the next film that he has signed but for being the face of a makeup marketing campaign.
Image Credit: vimocafe.com
Yes, you read it right! This handsome hunk is all set to be featured in the makeup brand called MyGlamm. The actor was convinced to endorse the brand as it says, #CrueltyFree #TestedOnSid. This means the products will not be tested on animals but on Siddharth! This is the USP of the campaign. This is a very unique marketing strategy that needs to be appreciated and supported. In this way, the brand delivers a very strong message that various shades of the makeup represent today’s confident young ladies and more men should be willing like Siddharth to be a guinea pig for them!
While Siddharth has been sweet enough to say yes and do this unique campaign and we’re sure he will have more female followers and also a new found respect from women, Shah Rukh Khan is another male Bollywood celebrity who has had no qualms of endorsing a product that has earlier been only endorsed only by the female stars.
Shahrukh Khan Endorsed The Lux Beauty Soap
Image Credit: jansatta.com
The Badshah of Bollywood was part of the Lux marketing campaign when it completed 75 years. The actor was featured with the leading beauties of Bollywood. Shahrukh Khan in the bathtub surrounded by the gorgeous veteran actresses was a treat for the eyes. The core audiences were females though, but starring SRK in the ad must have definitely helped the brand to reach out to more people.
We need more men like them don’t we? What say, ladies?
