Nintendo’s Labo Kits: Another Reminder That The Company Doesn’t Care About Competition

These cardboard cutouts completely transform the Nintendo Switch experience

 

There was quite some anticipation surrounding an announcement from Nintendo a few days ago, but no one had predicted what the Japanese company ultimately unveiled. It has famously surprised us with a set of cardboard kits that work in tandem with Nintendo Switch consoles to largely expand the kind of experiences they are able to offer.

This way, you will be able to turn the console into practical things such as fishing rods for a fishing game, a piano for learning how to play one, a motorcycle for riding it in a racing game and much more. The Labo kits are not just innovative, but they are also something one would have never thought would work with modern day consoles.

Nintendo’s Labo kits are primarily targeted towards kids, and with this in mind, you’d definitely be pleased with the kind of experiences they are in for. The Labo kits will be sold in the form of cardboard sheets with cutouts so the kids can punch them out and build things out of them. With kids applying their minds to building them, parents who often complain about them spending too much time on video games will have something to be satisfied with.

Which brings us to Nintendo’s overall philosophy and why it is one of the most respected (deservedly so) brands in the industry. Right from their early days, they have never shied away from innovation, even when the competition facing them was eating away their sales like a shark. The most famous example of the same is when Nintendo launched its Wii console when Sony and Microsoft released the PlayStation 3 and the Xbox 360 with much better graphical prowess.

The Wii did not succeed against the competition but it did give millions of people some of the most unique gaming experiences they have ever had. Same goes for the Switch console. It came at a time when the PlayStation 4 and the Xbox One were targeting hardcode gamers with their ultra-powerful hardware. The Switch doesn’t have that, but it prides itself on being a truly portable console which you can play on your big TVs when at home or on its small screen when you’re outside.

It’s this out of the box mindset that sets Nintendo apart, and Labo is the latest among the many examples of that. As an adult, I am not very interested in getting my hands on one of these kits, but I can only imagine the joy that the 12-year old me would have felt upon laying my eyes on it for the first time. The same kind of joy that I felt when my dad bought me my first Nintendo Entertainment System. Thanks Nintendo!

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